Course curriculum

    1. Welcome - a word from your teacher

    2. SEM, SEO & PPC

    3. How search engines work

    4. The 6 elements of SEO

    1. Introduction to Keyword & Market Research

    2. Keywod reseach

    3. Prioritizing keyword data

    4. Mapping keyword data

    5. Identifying your real competitors

    6. Competitor analysis

    7. Summary and exercises

    1. Introduction to Technical SEO

    2. How to help Google crawl your website

    3. XML sitemaps ... or not?

    4. TITLE-tags and META-descriptions

    5. Size matters!

    6. Optimizing the speed of your website

    1. Introduction to content optimization

    2. Focus on above the fold content

    3. Content types - matching search user intent

    4. Dealing with Duplicate Content

    5. Thin content pages

    6. A fun text-optimation exercise

    7. Optimizing TITLEs

    8. Optimizing META-descriptions

    9. Optimizing category pages

    10. Optimizing product pages

    1. Introduction to linkbuilding

About this course

  • €79,00
  • 28 lessons
  • 7.5 hours of video content
  • The price include VAT