Course curriculum

    1. Welcome - a word from your teacher

    2. SEM, SEO & PPC

    3. How search engines work

    4. The 6 elements of SEO

    5. Chasing the algorithm

    6. Request a lesson

    1. Too many tools!

    2. Your browser is an SEO Tool

    3. Must Have: Google Search Console

    4. Spreadsheets magic

    5. Webcrawler Tools

    6. Screaming Frog Webcrawler - Tips & Tricks

    7. Ahrefs Site Audit

    8. Google hates AI

    9. ChatGPT - Tips and Tricks for SEO

    10. More AI Tools for SEO

    11. Schema Data Validators

    12. Advanced Search and Google Alerts

    13. SEO Plugins

    14. Keyword Analysis Tools

    15. SEO Tools Summary

    1. Introduction to SEO strategies

    2. Keywords, competitors and market

    3. Domain strategies

    4. Managing domains

    5. Global SEO

    6. Password protected websites

    7. The dark side of SEO

    8. Optimizing for the right trafik goals

    9. Be realistic. Only top-rankings count!

    10. Go Mobile first!

    11. Forget about Google

    12. SEO Strategies summary

    1. Introduction to Keyword & Market Research

    2. Keyword brainstorming

    3. Keywod reseach

    4. Prioritizing keyword data

    5. Mapping keyword data

    6. Creating a missed opportunity chart

    7. Identifying your real competitors

    8. Competitor analysis

    9. Summary and exercises

    1. What is the best CMS for SEO?

    2. Content site or webshop?

    3. Hosting solution or software

    4. How much does a good website cost?

    5. The dangers of pop-ups and interstitials

    6. One-page websites is a SEO killer

    7. How Web Design can Impact SEO Success

    1. Introduction to Technical SEO

    2. Managing domains & DNS

    3. SSL is required

    4. How to help Google crawl your website

    5. Crawl budgets

    6. URLs and files

    7. Excluding pages - robots.txt or META-robots?

    8. Manage dead (404) pages

    9. Dealing with redirects

    10. Bread crumb navigation

    11. XML sitemaps ... or not?

    12. HTML sitemaps

    13. Automating related links

    14. Pagination the right way

    15. Technical Duplicate Content

    16. Fragments IDs (or fraggles)

    17. Optimizing template coding

    18. Technical image optimization

    19. TITLE-tags and META-descriptions

    20. Javascript sucks

    21. Schema data

    22. Size matters!

    23. Optimizing the speed of your website

    24. Canonical tags

    25. Hreflang for multinational websites

    26. Summary, site audit and exercises

About this course

  • €1.297,00
  • 130 lessons
  • 36.5 hours of video content
  • The price include VAT